Major Formats of SAP C-C4H22-2411 Exam Questions

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SAP C-C4H22-2411 Exam Syllabus Topics:

Topic	Details
Topic 1	Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.
Topic 2	Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.
Topic 3	Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.
Topic 4	Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q39-Q44):

NEW QUESTION # 39
Below are some example use cases that you would like to implement in SAP Emarsys. Which options are using triggered email? Note: There are 3 correct answers to this question.

A. Send a confirmation email after a contact's purchase.
B. Send a win-back email for defecting customers.
C. Send account details to registered contacts.
D. Send a delivery status update email upon status change.
E. Send a marketing email on a contact's birthday.

Answer: A,C,D

Explanation:
In SAP Emarsys,triggered emailsare automated messages sent in response to specific actions or eventsinitiated by contacts. These emails are essential for delivering timely and relevant information based on user interactions.
Correct Options:
A: Send a confirmation email after a contact's purchase.This is a classic example of atransactional email, a subset of triggered emails. Such emails provide essential information about a recent transaction, ensuring customers have immediate confirmation and details of their purchase.
C: Send a delivery status update email upon status change.These emails notify customers about changes in their order's delivery status, such as shipping confirmations or delays. They are triggered by specific events in the order fulfillment process, keeping customers informed in real-time. help.emarsys.com D: Send account details to registered contacts.Upon successful registration, sending account details or welcome information is a common practice. This triggered email ensures that new users receive necessary information about their account promptly.
Incorrect Options:
B: Send a marketing email on a contact's birthday.While sending birthday emails is a common marketing strategy, they are typically scheduled based on date and time rather than being triggered by a specific user action. Therefore, they are not considered triggered emails.
E: Send a win-back email for defecting customers.Win-back emails aim to re-engage customers who haven't interacted with the brand for a certain period. These are usually part of a re-engagement campaign and are not triggered by a specific user action but rather by a lack of activity over time.
Understanding these distinctions ensures that automated email strategies are effectively aligned with user behaviors and business objectives.

NEW QUESTION # 40
Which tools can you use to show different content to female and male contacts in a single email campaign?
Note: There are 3 correct answers to this question.

A. Emarsys Scripting Language
B. Block Targeting
C. Predict Recommendation Settings
D. Personalization Rules
E. Manage Optional Content

Answer: A,B,D

Explanation:
To display different content based on gender in one email:
* Option B (Block Targeting):Correct. Block Targeting in the VCE allows content blocks to be shown to specific segments (e.g., females vs. males).
* Option D (Personalization Rules):Correct. Rules can conditionally display content based on contact fields like gender.
* Option E (Emarsys Scripting Language):Correct. ESL enables advanced logic to customize content dynamically by gender.
* Option A:Incorrect. Predict settings are for AI recommendations, not gender-based content splitting.
* Option C:Incorrect. Manage Optional Content is for A/B testing, not segment-specific content.The SAP Emarsys Help Portal under "VCE" and "Personalization" confirms these tools.References:SAP Emarsys Help Portal - "Visual Content Editor" (https://help.emarsys.com/).

NEW QUESTION # 41
Which of the following statements apply when using Google Product Feed (GPF)?

A. A custom field can be inserted using c_* format.
B. Multiple GPFs are not supported for clients who use multiple languages.
C. Multiple GPFs are supported for clients who target multiple countries.
D. United States is selected as the default locale if a language is not supported.

Answer: C

Explanation:
Google Product Feed (GPF) integration in SAP Emarsys enhances product recommendations:
* Option C:Correct. Multiple GPFs are supported for clients targeting multiple countries, allowing tailored feeds per region or market.
* Option A:Incorrect. There's no mention of the U.S. as a default locale; unsupported languages typically fall back to a client-defined default.
* Option B:Incorrect. Multiple GPFs are supported regardless of language use, countering this statement.
* Option D:Incorrect. Custom fields in GPF use a specific syntax, but "c_*" is not the standard format per Emarsys documentation (it's more aligned with Google's custom attributes).The SAP Emarsys Help Portal under "Google Product Feed" confirms support for multiple feeds.References:SAP Emarsys Help Portal - "Google Product Feed" (https://help.emarsys.com/).

NEW QUESTION # 42
Where can you check the average purchase details of an individual contact?

A. Customer Lifecycle
B. Contact Analytics
C. Unified Customer Profile
D. Predict Data Sources

Answer: C

Explanation:
To view average purchase details for a contact:
* Option D (Unified Customer Profile):Correct. This provides a detailed view of an individual contact, including average purchase metrics from Smart Insight data.
* Option A:Incorrect. Predict Data Sources manages product feeds, not contact purchases.
* Option B:Incorrect. Contact Analytics is aggregate, not individual-focused.
* Option C:Incorrect. Customer Lifecycle shows trends, not specific averages per contact.The SAP Emarsys Help Portal under "Unified Customer Profile" confirms this feature.References:SAP Emarsys Help Portal - "Unified Customer Profile" (https://help.emarsys.com/).

NEW QUESTION # 43
Which of the following attributes can be used for Smart Insight filtering? Note: There are 3 correct answers to this question.

A. External ID - you can filter contacts by this ID if you use an external ID to identify your customers, products, or stores.
B. Email campaign name - You can filter contacts based on the campaign's name in Emarsys.
C. Price amount - You can filter orders based on a price range for items purchased in those orders.
D. Attribution channel - You can filter by the channel responsible for the purchase (currently email, In- app, and Push campaigns).
E. Expired Coupon - You can filter for users whose coupon has expired.

Answer: B,C,D

Explanation:
Smart Insight filtering in SAP Emarsys includes:
* Option A:Correct. Attribution channel (e.g., email, push) is a filter for purchase sources.
* Option C:Correct. Email campaign name allows filtering by specific campaigns.
* Option D:Correct. Price amount enables filtering by order value ranges.
* Option B:Incorrect. Expired Coupon is not a standard Smart Insight filter.
* Option E:Incorrect. External ID filters contacts, not Smart Insight purchase data directly.The SAP Emarsys Help Portal under "Smart Insight" lists these filters.References:SAP Emarsys Help Portal -
"Smart Insight" (https://help.emarsys.com/).

NEW QUESTION # 44
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